Rochester's housing market is one of the most active in greater Minnesota, driven by the Mayo Clinic and steady relocation demand. That makes broad MLS exposure especially valuable — and you can get it without paying a percentage commission. When you list your home in Minnesota with us, it goes live on the NorthstarMLS.
Which MLS covers Rochester?
Rochester and Olmsted County homes are listed on the NorthstarMLS, the statewide MLS used by every major brokerage in Minnesota. Relocating Mayo Clinic staff and their agents search this system first, and your listing also syndicates to Zillow, Realtor.com, Trulia, and hundreds of other sites.
List Your Rochester Home for a Flat Fee
See exactly how to get your Rochester home on the NorthstarMLS. Tell us where your home is and we’ll send your options.
The same MLS the big brokerages use
When you list with us, your home appears on the NorthstarMLS — the exact same Multiple Listing Service that agents at every major real estate company in the Rochester area use every day. There is no "second-tier" listing. Your home sits side by side with the brokerage listings, and from there it syndicates out to Zillow, Realtor.com, Trulia, Redfin, and hundreds of other sites where buyers actually look.
The difference is not where your home shows up — it shows up everywhere a traditional listing does. The difference is what you pay to get it there. Instead of handing a listing agent a percentage of your sale price, you pay one flat fee.
Pick the listing that fits you — three simple choices
When you list your home in Minnesota you get to pick from three straightforward options. There are no surprise charges and no long-term contracts.
- Basic MLS Listing — $99 one-time fee. Your home on the MLS for 6 months with up to 6 photos, syndicated to Zillow, Realtor.com, and Trulia. You manage your own showings and negotiations.
- Standard MLS Listing — $249 one-time fee. 12 months on the MLS, up to 25 photos, unlimited listing changes, open-house scheduling support, and call forwarding. Our most popular choice.
- Full Service MLS Listing — $349 plus 0.25% due at closing. Full representation: we handle the transaction end to end, with unlimited photos, a yard sign, disclosure forms, contract review, showing coordination, and a dedicated agent from listing to close.
Showings and calls come straight to you
Selling on a flat fee does not mean doing it alone. Buyer agents schedule showings through ShowingTime, the same appointment system the brokerages use, so requests land on your calendar and you simply approve a time. No agent has to be in the loop to unlock your door.
Every listing also comes with a dedicated call-forwarding number. When a buyer or an agent calls about your Rochester home, the call rings straight through to your phone. You talk to interested buyers directly, answer questions in real time, and never miss a lead — all while keeping your personal number private on the public listing.
What you save in Rochester
A traditional listing agent typically charges 2.5%–3% of your sale price. On a $350,000 Rochester home that is roughly $9,000–$10,500 out of your equity — for a service that, at its core, is getting your home onto the NorthstarMLS. With a flat fee listing you keep that money. Most sellers save between $8,000 and $15,000 compared to a traditional listing agent.
You still decide what buyer-agent commission to offer, and you stay in full control of pricing, showings, and negotiations. You are simply not paying a listing-side commission to do it.
Ready to list in Rochester?
Pick a package, sign up below, and get your Rochester home in front of the whole market on the NorthstarMLS.